This competiton has now ended.

Only at Tesco

Why go to Italy?

New potatoes thrive in a warm and sunny climate. They grow really well in the spring and early summer in the UK, which is why we often tend to think of them as a seasonal summertime treat.

We aim to bring you fresh, fluffy skinned new potatoes for as much of the year as possible. So when our UK new potato crops are over we look to other countries whose growing season is complementary to ours.

Towards autumn the growing conditions in Italy are perfect, with balmy days that are often as warm as our summer ones. The Puglia region in the sunny southeast is renowned for its fresh produce. Our Italian new potatoes are grown by Guiseppe Distaso along a 10 mile strip of coastline in free-draining sandy soil. They are still harvested in the traditional Italian way, gently by hand, to protect their delicate skins.

Pack of Tesco Elvira new potatoes

Enter now

To WIN a £1000 holiday voucher.*

The competition has now closed and we are no longer accepting entries.

Proof of purchase required**

*Terms apply (see below)

How to enter

  1. Buy a stickered 750g pack of Italian New Potatoes from Tesco during the promotion period.

  2. Visit and enter your name, email address and the unique pack code from your Italian New Potatoes pack for your chance to win a £1000 holiday voucher.

  3. Retain the unique code from the pack as your proof of purchase.

Terms and Conditions

1. Who are we?

We are Branston Limited (company number 02889789). Our registered office is Mere Road, Branston, Lincoln LN4 1NJ (the Promoter). To celebrate the Italian New Potato season we are organising the “WIN A £1000 HOLIDAY VOUCHER” promotion, offering you the chance to win a Thomas Cook Gift Card to the value of £1000 (the Promotion).

2. Eligibility

The Promotion is open to legal residents of the Great Britain who are aged 18 years or over (an Eligible Person), excluding employees of the Promoter, Tesco PLC, their families or agents or anyone else professionally connected with the draw.

3. How to enter

Promotion Period: An Eligible Person can enter between 00.00 BST on 31 October 2018 and 23.59 BST on 2 January 2019.

Purchase of a promotional pack of 750g Italian New Potatoes (sold exclusively at Tesco stores during the Promotion Period) (a Participating Product) is necessary and internet access is also required.

To enter:

a) Purchase a Participating Product and take a note of the unique pack code from the bottom line of the print box on the front of the pack;

b) Visit and enter your name, email address and the unique pack code, and submit your entry;

c) You will then be entered into the prize draw!

d) Retain the print box area of the pack with the code you entered as proof of purchase. The winner may be required to show this before the prize can be released to them.

Multiple entries are permitted during the Promotion Period, providing each entry is accompanied by a different unique code. However, please only buy the potatoes that you need. Although we are keen for you to buy our delicious Italian New Potatoes we do not want to encourage excessive consumption or food waste.

Each unique code entered at will give the entrant one entry into the prize draw.

All entries must be received by the end of the Promotion Period to be valid and no liability is accepted for illegible or late entries.

4. What is the prize?

The winner of the prize draw will be entitled to a £1000 Thomas Cook Gift Card. The Gift Card will be posted to the winner and should be registered by the winner as soon as it is received at for security.

Thomas Cook Gift Cards can be used across all Thomas Cook stores and The Co-operative travel branches on any products except travel money. They can also be used against selected holidays at and, and against sports breaks at

Use of the Gift Card must be used in accordance with the standard T&Cs provided by Thomas Cook – Thomas Cook Gift Card Terms & Conditions.

The prize is non-transferable and no cash or other alternative to the prize is available in whole or in part. In the event of unforeseen circumstances the Promoter reserves the right to substitute an alternative reward of equal or greater value.

5. Winner Selection

All valid entries made during the Promotion Period will be entered into a prize draw with a winner selected at random within three working days following the end of the Promotion Period.

6. Winner Notification

The winner will be notified by email within three working days from the date of the prize draw and will need to respond within 14 days of the first contact received to confirm winner eligibility and acceptance. They will need to provide further contact details for administration purposes and their proof of purchase from the winning pack. If the winner does not respond within 14 days of first contact, the Promoter reserves the right to disqualify that winner and pick another winner.

7. General Rules

By entering this Promotion, all participants will be deemed to have accepted these Terms and Conditions.

The Promoter’s decision is binding in all matters relating to this Promotion, and no correspondence shall be entered into.

The Promoter reserves the right to verify the eligibility of entrants. The Promoter may require such information as it considers reasonably necessary for this purpose and a prize may be withheld unless and until the Promoter is satisfied with the verification.

All entries must be made by the entrant themselves. Bulk entries made from trade, consumer groups or third parties will not be accepted. Incomplete or illegible entries, entries by macros or other automated means (including systems which can be programmed to enter), and entries which do not satisfy the requirements of these terms and conditions in full will be disqualified and will not be counted. If it becomes apparent that an entrant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by manipulating IP addresses, using identities other than their own or any other automated means in order to increase that entrant’s entries into the Promotion in a way that is not consistent with the spirit of the Promotion, that entrant’s entries will be disqualified and any Prize award will be void. 

No responsibility is accepted for entries lost, damaged or delayed or as a result of any network, computer hardware or software failure of any kind. Proof of sending will not be accepted as proof of receipt.

The Promoter will use the personal details supplied for the administration of the Promotion. Information collected by the Promoter in connection with the Promotion is subject to the Promoter’s privacy policy (which is located at and applicable data protection laws. Each entrant agrees to the collection, processing, and storage of their personal data by the Promoter for the purposes of the Promotion and to being contacted via email for the same purposes.

The Promoter cannot accept any responsibility for any damage, loss or injury suffered by any entrant entering the Promotion or as a result of accepting or participating in any prize. Nothing shall exclude the Promoter’s liability for death or personal injury as a result of its negligence.

If for any reason the Promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, technical failures or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter reserves the right (subject to any written directions given under applicable law) to disqualify any individual who tampers with the entry process and to terminate, modify or suspend the Promotion.

If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter, and which prevents the Promoter from complying with these terms and conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation.

If you are a winner of this Promotion, you agree that the Promoter may use your name, image and town or county of residence to announce the winner and for any other reasonable and related promotional purposes.

The Promoter may request that the winner participates in publicity arising from the Promotion. The winner is under no obligation to participate in this publicity if they do not wish to.

The name and county of the winner can be obtained by sending an email to quoting “Win a £1000 Holiday Voucher” in the subject line. This will be available after 21 January 2019 2018 for four weeks.

If any provisions of these Terms and Conditions are judged to be invalid, illegal or unenforceable, this shall not affect or impact the continuation in full force and effect of the remainder of the provisions.

The Terms and Conditions of this Promotion shall be interpreted and applied on the basis of English Law and the Courts of England and Wales shall have exclusive jurisdiction.

Promoter: Branston Ltd, Mere Road, Branston, Lincoln LN4 1NJ

Watch this space...
Cypriot potatoes will be in store in December.

Seasonal Wheel